No More Marketing

I've been thinking about Bob Lutz blogging. There's Jonathon Schwartz and Lev Gonick blogging too. C*O's and VPs of Something Or Another, they can't have a lot of time to blog. Furthermore, they pay millions of dollars annually to marketers, communiction officers, lawyers, etc. to make sure the verbiage that emits from the "company godhead" is the "way" it is "supposed to be."

So, why are they blogging? More specifically, why are they directly blogging about items/products/business/services/what-have-you that they have a staff to spin?

But, I, as a consumer of these items/products/business/services/what-have-you, I want to hear it from them. I'm tired of the marketing people and the commercials, and the carefully orchestrated stunts. I want to hear from people who have owned the product. People who have used the service. People who are doing interesting things with it. People who are passionate about it. People who hate it. People who swear by it. I want to hear executives communicating, frankly, about why this is this and that is that. I am tired of Superbowl commercials (well, no, I think the beer commericals are still funny); I want real engagement.

I want real. I want actual. I want testimonial, and I want understanding of the product in its entirety.

Maybe these executives write blog entries because they understand that. Maybe they write them because they have something to say. They want to communicate at that level with their customers and potential customers. Maybe it is a combination.

I like it.