So, GM starts a blog, GM FastLane Blog, and has their main man, Bob Lutz, supposedly penning some of the entries. When I first heard this, my initial thought was that it would end up being another mega-corporate, pristine blog that has each entry penned by an intern, cleaned up in the communications department, stamped with the name of "Lutz", meticulously analyzed one more time to make sure the text of the entry was vague, unassuming, clean, and boring, and finally unimpactfully posted to the Internet.
You know, something like the lackluster Google Blog.
Wrong.
He is responding in the comments, being frank and straightforward, "engaging" in the conversation. Quote from the entry On Design Interiors:
I would admit that the Accord has a great interior, as does Acura. But we're talking much higher prices there. When the G-6 4-cylinder versions come out, you'll see a substantial price difference in our favor to Accord.
More:
The G-6 interior was work in progress. It "works" for most customers at the price point. But what you're seeing is only phase one in our assault on interior quality. Did you take a look at seat tailoring? Carpet fits? Sheet metal quality in terms of door gaps, hood gaps, hem flanges? We used to be bad at those, too. Now I'll invite comparison with anybody, any price class, any national origin.
GM gets it. Bob Lutz gets it. I hope this blog stays just as engaging as it has been.
(Also noticed on Autoblog and by Hugh.)
Update: Great quote by Leslie in General Motors is blogging:
how many inches of snow have fallen in Hell so far?
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